Tuesday, 1 October 2013

Five stellar fitness brands you’ve probably never heard of



If 'workout' is the hottest buzzword in fashion, then these labels are about to go nuclear


Courtesy of Nesh NYC

“The idea came to me in the middle of a yoga teach training,” explains Nesh NYC cofounder Bree Chambers. “It was a month-long intensive program and I felt like I was leaving my apartment every morning wearing pajamas.” Feeling under-dressed in her new profession after years of donning more tailored outfits working in the fashion industry, Chambers wondered why no one had filled the void for style-driven workout gear. Enter Nesh NYC, her line of eco-conscious technical knit fabrics cut to fit the career women’s life (think Spandex moto jackets, harem-style jogging pants, and cowl-neck tops) by being both stylish and transitional.
Courtesy of Theory

Theory’s active wear collection is modern and stylish, with a limited color range that makes it the sleekest brand (and the easiest to transition from workout to work) we’ve found. Perfect for the Fashion Week crew making time for the gym between shows are the snakeskin-print Hye shorts and the laminated Incline B Tee sweatshirt—both are chic without, you know, trying so hard.
Courtesy of Solow

Shopping Solow is almost as easy (and fun) as wearing it—just pick your yoga style. Hot yoga offers up crop tops, melon-colored sports bras, and booty shorts while Kundalini gives you soft, billowing loungewear, and Vinyasa the color-blocked tops and old-school boxing pants. There’s an outfit for literally every style here—the hard part is deciding which one you love most.
Courtesy of L'urve

There’s something inherently cool and colorful about the way Aussies dress, which might explain why this Australian-based label is so eye-catching. The most interesting pieces run the gamut from leopard print running shorts to chevron leggings, hoodies with puffy shoulders to tank tops with twisted netting on the back. Your workout routine may feel stale but the brand’s citrus colors and leather-inspired material definitely won’t.
Courtesy of Onzie

What Onzie is putting out there is strictly “outside the box” of what workout gear is supposed to look like—peacock-feather-print boot shorts, corset-style tops, galactic-inspired tights, and bustier bralettes with animal-print panels ensure that all eyes will most definitely be on you at your next spin class (there’s even a pair of serape-print Spandex shorts for your man if he’s so inclined to join you).






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